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Research events

MCBM Summer – Autumn Research  Series

Research Topic

Chair & Speaker

Wednesday 24th Feb 2021

Our first Research meeting

 

Wednesday  17th March 2021

Crafting a winning grant application: what makes it successful – with a focus on Letter of Recommendation

Dr Ainurul Rosli and Dr Michael Heller

Wednesday 14th April 2021

The importance of planned outputs, dissemination, impact and knowledge exchange to a successful research bid

Professor Afshin Mansouri and Dr Ainurul Rosli

Wednesday 21st April 2021

The pivotal role of an Interdisciplinary approach, methodology and the internal review process in successful research bids

Dr Bidit Dey and Dr Michael Heller

Thursday 27th May 2021

10.30am to 11.30am

*Topic development, Research Problem, Research Gap, LR & Theoretical contribution in Marketing

Chair: Dr Sharifah Alwi

Speaker: Dr Arthur Egwuonwu & Dr Yousra Asaad

Wednesday 9th June 2021

10am to 1pm

(MCBM Summer Half-day workshop I 2021)

*Methodology Part I: Philosophy of Science

Guest Lecture I: Consuming to sleep: marketing time-flow disruption”

Chair: Dr Sharifah Alwi

Speaker: Dr Jessica Chelekis & Dr Thomas Robinson

Wednesday 29th June 2021

10.30am to 12 midday

*Methodology Part II: Qualitative Methods in Marketing Research? 

Guest Lecture II: Orchestrating multi-stakeholder servitisation ecosystems

Chair: Dr Sharifah Alwi

Speaker: Dr Michael Heller and Dr Pavel Laczko 

Wednesday 28th July 2021

10.30am to 11.30am

*Methodology Part III: Quantitative Methods in Marketing Research?

- Survey and Experiment

Chair: Dr Sharifah Alwi

Speaker: Professor Danae Manika

Wednesday 25th August 2021

10.30am to 11.30am

*Methodology Part IV: Triangulation/Mix-method in Marketing Research?

Chair: Dr Marcia Christina Ferreira Speaker: Professor Dorothy Yen

Thursday 9th September 2021

10.30am to 12.30 noon

Engaged and Integrated: A Workshop for PhD Students on Mitigating Academic Isolation

Chair: Dr Sharifah Alwi

Speaker: Dr Marcia Christina Ferreira

13-14th September 2021 (For staff only)

Creative Research Methods Workshop

*Registration is needed, please email me if interested to join these two days training

Speaker: Dr Helen Kara (External Speaker)

Wednesday 29th September 2021 10.30am to 11.30am

*Qualitative Data Analysis in Marketing

(inc. LexiPortal V4.5 Leximancer & NVIVO)

Chair: Dr Sharifah Alwi

Speakers: Dr. Bidit Dey and Dr Ana Canhoto Dr Arthur Egwuonwu

Wednesday 27th October 2021

10.30am to 11.30am

*Quantitative Data Analysis in Marketing

-SPSS, Excel, Lisrel, AMOS and SmartPartial Least Squares (SmartPLS) 

-Econometric Modelling (SAS, STATA)

Chair: Dr Sharifah Alwi

Speaker: Dr Arthur Egwuonwu, Dr Gurdeep Kohli

Speaker: Dr Liyuan Wei

Wednesday 24th November 2021

10am to 1pm

(MCBM Autumn Half-day workshop II 2021)

*Concluding your research and surviving your Viva

-Theoretical Contribution

-Methodological Contribution

-Managerial Contribution 

*Guest lecture III: Meet the Henrys (High Earners, Not Rich Yet!) The New Sustainable Luxury Fashion Consumers 

*Two PhD students’ presentation

Chair: Dr Sharifah Alwi

Speaker: Dr Geraldine Cohen and Dr Sharon Wu 

 

 

Dr. Sharon Wu