Sharifah is a Reader in Corporate Brand Management and currently heading the Research Group for Marketing and Corporate Brand Management Group (MCBM) at Brunel Business School. She is also a current Visiting Professor in Brand Management at the Università Cattolica del Sacro Cuore, Milan Italy (since 2015) with special focus on corporate branding and societal within luxury sector. Her foundation in the field of branding and corporate brand management began at Manchester Business School, UK where she received her PhD. She published in several reputable journals among others: British Journal of Management, Business Ethics Quarterly, International Marketing Review, European Journal of Marketing, Industrial Marketing Management and Journal of Business Research. Over the years, she has established several fruitful research partnerships with institutions and businesses across different industries and sectors within the UK, Italy and Malaysia. In particular, she is passionate about helping small business owners, company managers and university marketing administrator to differentiating and positioning their businesses and services from a corporate branding’s level perspective. Her recent works include developing firm strategic branding in SMEs and designing institution corporate brand identity using social media and technology.
Corporate Branding at different levels/entities e.g.: Multinational, Small and Medium-Sized Enterprises (SMEs), Social Media and Not-for-Profit/Institution; Consumer Behaviour’s impact on Social Media Brand Strategy and Brand Equity