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Lab 1: Behavioural Science Insights for Sustainability


Lab Lead: Professor Danae Manika

Email: danae.manika@brunel.ac.uk

Mission: Knowledge and intentions do not always translate to actual behaviour, but each day individuals, employees, and consumers make/take small choices/actions that cumulatively have large impacts. It is now more important than ever to understand decision-making and how insights from behavioural science can help us design more effective interventions and policies for sustainability, in both developed and developing countries. In line with the UN’s 2030 Agenda for Sustainable Development and sustainable development goals, the Behavioural Science Insights for Sustainability research lab theme of the Centre for Entrepreneurship and Sustainability (CES) aims to advance the research into, and practice of, behavioural science insights for sustainability.


Danae Manika (PhD, University of Texas at Austin) is Professor of Marketing and Business Education at Brunel Business School, Brunel University London. Using an interdisciplinary approach, which blurs the lines between marketing, advertising and psychology, her research focuses on how to diminish the knowledge-behaviour gap, through effective message construction for behaviour change. Her work often focuses on health and environmental social issues, and technology adoption behaviours. Danae is Associate Editor for Business & Society and the Journal of Marketing Management, and serves on the Editorial Review Boards of the Journal of Business Ethics and Technological Forecasting & Social Change. She has served as funding reviewer for Cancer Research UK (2015-19) and is involved in various consultancies in line with her research (Harrow Council, the Royal Borough of Kensington and Chelsea, Global Action Plan, UK; Texas Comprehensive Cancer Control Coalition, USA). Her research has been supported by £179,000 of external funding (e.g. EPSRC/Innovate UK, CRUK, ERDF).