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Dr Wai Wai Joyce Ko

Dr Wai Wai Joyce Ko
Divisional Lead / Reader - Strategic Entrepreneurship

Eastern Gateway 217


Joyce has previously worked at the Royal Holloway, University of London, Brunel University of London and University of Southampton. Prior to becoming an academic, she worked for companies in the procurement and manufacturing industry as senior exercutive for over 10 years where she has gained a wealth of experience in sales and marketing, operation, human resources and product development, especially in the automotive and retail sector.


BA(Hons), MBA, FHEA, PhD


Division Lead (Globalisation, Entrepreneurship and Strategy)

Newest selected publications

Ko, WW. and Liu, G. (2020) 'The Transformation from Traditional Nonprofit Organizations to Social Enterprises: An Institutional Entrepreneurship Perspective'. Journal of Business Ethics, in press (1). pp. 1 - 18. ISSN: 0167-4544 Open Access Link

Journal article

Liu, G., Aroean, L. and Ko, WW. (2019) 'A business ecosystem perspective of supply chain justice practices: A study of a marina resort supply chain ecosystem in Indonesia'. International Journal of Operations and Production Management, 39 (9-10). pp. 1122 - 1143. ISSN: 0144-3577 Open Access Link

Journal article

Liu, G., Wu, M-S., Ko, WW., Chen, C-HS. and Chen, Y. (2019) 'Cause-related marketing: Led corporate social responsibility in international business-to-business markets: the contingent roles of host-country sustainable development'. International Marketing Review, 37 (4). pp. 713 - 734. ISSN: 0265-1335 Open Access Link

Journal article

Ko, WW., Liu, G., Wan Yusoff, WT. and Che Mat, CR. (2019) 'Social Entrepreneurial Passion and Social Innovation Performance'. Nonprofit and Voluntary Sector Quarterly, 48 (4). pp. 759 - 783. ISSN: 0899-7640 Open Access Link

Journal article
More publications(25)