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Dr Oksana Gerwe

Dr Oksana Gerwe
Senior Lecturer in International Marketing & International Business

Eastern Gateway 211

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Gerwe, O. (2021) 'The Covid-19 Pandemic and the Accommodation Sharing Sector: Effects and Prospects for Recovery'. Technological Forecasting and Social Change, 167. pp. 1 - 8. ISSN: 0040-1625 Open Access Link

Journal article

Alansari, H., Gerwe, O. and Razzaque, A. (2021) 'Role of Artificial Intelligence During the Covid-19 Era', inStudies in Computational Intelligence. Springer International Publishing. , 974. pp. 157 - 173. ISBN 13: 9783030730567.

Book chapter

Gerwe, O., Silva, R. and De Castro, J. (2020) 'Entry of Providers onto a Sharing Economy Platform: Macro-level Factors and Social Interaction'. Entrepreneurship: Theory and Practice. pp. 104225872090340 - 104225872090340. ISSN: 1042-2587 Open Access Link

Journal article

Silva Froján, R. and Gerwe, O. (2019) 'Responses of Traditional Incumbents to the Entry of a Sharing Economy Platform'. Academy of Management Proceedings, 2019 (1). pp. 14437 - 14437. ISSN: 0065-0668

Journal article

Gerwe, O. and Silva, R. (2019) 'GOING FOR A RIDE: ENTREPRENEURIAL JOURNEYS IN THE ON-DEMAND TRANSPORTATION SECTOR. Case study', in Whittington, R., Régner, P., Angwin, D., Johnson, G. and Scholes, K. (eds.) Johnson Exploring Strategy_T&C_p12. , 12th edition. ISBN 10: 1292282452.

Book chapter

Gerwe, O. and Silva, R. (2018) 'Clarifying the Sharing Economy: Conceptualization, Typology, Antecedents, and Effects'. Academy of Management Perspectives, 34 (1). pp. 65 - 96. ISSN: 1079-5545 Open Access Link

Journal article

Gerwe, O. and Silva Froján, R. (2018) 'Determinants of Peer-provider Entry onto a Sharing-economy Platform'. Academy of Management Proceedings, 2018 (1). pp. 11870 - 11870. ISSN: 0065-0668

Journal article

Gerwe, O. and Silva, R. (2018) 'The Differential Effect of Entry of a Sharing Economy Firm on Incumbents’ Performance'.Strategic Management Society Special Conference. Oslo, Norway.

Conference paper

Gerwe, O. and Silva, R. (2018) 'Why Do Peer-Providers Share their Assets through the Sharing-Economy Platforms?'.EURAM Conference. Reykjavik, Iceland.

Conference paper

Gerwe, O. and Froján, RS. (2017) 'Airbnb: A Foe or a Friend? Effect of Entry of a Peer-to-Peer Platform on Incumbents’ Performance'. Academy of Management Proceedings, 2017 (1). pp. 13347 - 13347. ISSN: 0065-0668

Journal article

Silva, R., Gerwe, O. and Becerra, M. (2017) 'Corporate brand and hotel performance: A resource-based perspective'. Journal of Business Research, 79 (October 2017). pp. 23 - 30. ISSN: 0148-2963 Open Access Link

Journal article

Gerwe, O. (2017) 'Determinants of Peer-Supplier Entry on a Peer-to-Peer Platform'.Strategic Management Society Conference. Houston, USA.

Conference paper

Becerra, M., Silva, R. and Gerwe, O. (2016) 'Competitiveness and performance of chain hotels', in Ivanova, M., Ivanov, S. and Magnini, VP. (eds.) The Routledge Handbook of Hotel Chain Management. Longon : Routledge. pp. 373 - 373. ISBN 13: 9781138805057.

Book chapter

Gerwe, O. (2016) 'Business Model Innovation and Substitution: Effect of Airbnb Entry on the Hotel Industry'.AOM Conference. Aneheim USA.

Conference paper

Gerwe, O. (2015) 'Value Creation and Value Capture from ‘Consumer Benefits Experienced’ Perspective in the Context of the Hotel Industry'.SMS Special Conference, Doctoral Consortium. Santiago de Chile.

Conference paper

Gerwe, O. and Silva, C. (2014) 'The Interaction Effect of Two Types of Differentiation on Firm’s Prices and Profits'.Strategic Management Society Conference. Madrid, Spain.

Conference paper