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Dr Christina Ferreira

Dr Christina Ferreira
Senior Lecturer in Marketing and Operations


Marcia Christina Ferreira is a Senior Lecturer in Marketing and Operations and Programme Director for MSc Marketing at Brunel Business School, Brunel University London. She joined this university in October 2017 and has enjoyed contributing to undergraduate, postgraduate and MBA programmes ever since. Prior to this, Christina held the position of Lecturer in Marketing at Liverpool Business School. She has several years of industry experience in marketing communications, working for multinationals and local companies in South America.

Christina earned her PhD in Management from Royal Holloway, University of London. Her research interests lie at the intersection of creativity, materiality, and media technologies, following a research agenda that critically discusses identity conflicts, politics of consumption, and marketplace cultures. Her work has been published in leading international journals, as well as several book chapters by renowned publishers, and presented at prestigious academic conferences.

She is a founding member of The Scrutinizers, a peer-learning group formed by international academics dispersed across five continents. The group have recently published their work in the world-leading journal, Academy of Management Learning and Education (CABS 4*+). This article investigates academic isolation, a pervasive problem among early-career researchers (ECRs) with significant implications for their well-being, productivity and professional development. This study points out practices that early-careers can employ to overcome the constraints associated with their peripheral positions in their field, allowing them to better integrate into the research community to which they aspire.

To disseminate knowledge about academic isolation and its negative effects on early-career researchers' progression and longevity in their field, the group has developed and is now delivering professional development workshops (PDW) intended to assist PhD students, post-docs, and junior faculty members overcome obstacles to their integration into their research field.


2011 – 2016    PhD in Management at Royal Holloway, University of London – United Kingdom

2005 – 2007     MSc in Business Management at Brazilian School of Public and Business Administration (EBAPE), Getúlio Vargas Foundation (FGV) – Brazil

1998 – 1999    Postgraduate in Marketing at Graduate School of Economics (EPGE), Getúlio Vargas Foundation (FGV) – Brazil

1992 – 1997    Bachelor of Design, with major in Visual Communication Design at Pontifical Catholic University of Rio de Janeiro (PUC RJ) – Brazil


2021 – present    Programme Director for MSc Marketing

2019 – 2021        University Appeal Officer representing Brunel Business School at the Academic Appeal

2018 – 2019        BBS Insider (Brunel Business School Bewsletter) creative designer and editor

Newest selected publications

Ferreira, MC. and Scaraboto, D. (2022) 'Qualitative insights for digital marketing', in Hanlon, A. and Tuten, TL. (eds.) The SAGE Handbook of Digital Marketing. Newbury Park, Cal., USA; London, UK : SAGE Publications. , 1. ISBN 13: 9781529752168. Open Access Link

Book chapter

Scaraboto, D. and Ferreira, M. (Accepted) 'Origins and development of online communities and their role in market research', in Hanlon, A. and Tuten, TL. (eds.) The SAGE Handbook of Social Media Marketing. SAGE Publications.

Book chapter

Ferreira, MC., Scaraboto, D., Schneider Dallolio, A., Figueiredo, B. and Zamith Brito, E. (2020) 'Disruptive Consumption: How Consumers Challenge Mainstream Markets Through Makeshifting'.51st Annual Conference of the Association for Consumer Research. Paris, France (virtual). 1 - 4 October. Advances in Consumer Research. pp. 331 - 332. ISSN: 0098-9258 Open Access Link

Conference paper

Billsberry, J., Koehler, T., Bristow, A., Gonzalez-Morales, MG., Dinnin, AH., Kraimer, M., et al. (2019) 'Academic Careers in Management: How do We Get to Where the Grass Is Greener?'.79th Annual Meeting of the Academy of Management. Boston, Massachusetts, USA. 1 - 13 August. Academy of Management. pp. 15620 - 15620. ISSN: 0065-0668 Open Access Link

Conference paper

Belkhir, M., Brouard, M., Brunk, KH., Dalmoro, M., Ferreira, MC., Figueiredo, B., et al. (2019) 'Isolation in Globalizing Academic Fields: A Collaborative Autoethnography of Early Career Researchers'. Academy of Management Learning and Education, 18 (2). pp. 261 - 285. ISSN: 1537-260X Open Access Link

Journal article
More publications(14)