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Dr Liyuan Wei

Dr Liyuan Wei
Senior Lecturer in Marketing

Eastern Gateway 201


Dr. Liyuan Wei holds a Ph.D. from in Marketing from the University of Toronto, Canada. She received her Master of Arts and Bachelor of Arts from Renmin University of China in Beijing. Prior to joining Brunel Business School, she was an Assistant Professor of Marketing at the City University of Hong Kong. Her research has been published in Information Systems Research, Psychological Science, Marketing Letters, Journal of Business Ethics, International Marketing Review, and Applied Economics. She has a broad range of research interests but mainly focuses on (1) marketing strategies based on consumer psychology and sociology, and (2) individual and societal well-being. Dr. Wei has been an editorial board member of the Journal of Marketing Science in China and has served as ad hoc reviewers for many journals.

Dr. Wei is a member of the Marketing and Corporate Brand Research Group at Brunel University London. She is also the programme leader of BSc Marketing Management. 


Ph.D. Rotman School of Management, University of Toronto

M.A. Renmin University of China

B.A. Renmin University of China


BSc Business and Management (Marketing) Programme Leader

Office Hours for Term 2 (18 Jan - 30 April 2021)

Tue & Wed: 0900 - 1000

Newest selected publications

Wei, L., Jia, Q. and Li, X. (2019) 'Visualizing Sustainability Research in Business and Management (1990–2019) and Emerging Topics: A Large-Scale Bibliometric Analysis'. Sustainability, 11 (20). pp. 5596 - 5596. ISSN: 2071-1050 Open Access Link

Journal article

Wei, L. and Xiao, J. (2015) 'Are points like money? An empirical investigation of reward promotion effectiveness for multicategory retailers'. Marketing Letters, 26 (1). pp. 99 - 114. ISSN: 0923-0645 Open Access Link

Journal article

Zeng, X. and Wei, L. (2012) 'Social ties and user content generation: Evidence from Flickr'. Information Systems Research, 24 (1). pp. 71 - 87. ISSN: 1047-7047

Journal article

Wei, L. and Xiao, J. (2012) 'Factors affecting the take-off of innovative technologies: Evidence from digital cameras'. Applied Economics, 44 (32). pp. 4143 - 4152. ISSN: 0003-6846

Journal article

Li, X., Wei, L. and Soman, D. (2010) 'Sealing the Emotions genie: The Effects of Physical Enclosure on Psychological Closure'. Psychological Science, 21 (8). pp. 1047 - 1050. ISSN: 0956-7976

Journal article
More publications(7)