Dr Jessica Chelekis
Senior Lecturer in Sustainability Global Value Chains

Summary

I am senior lecturer in Sustainability and Global Value Chains and a member of the Marketing and Corporate Brand Research Group. I am also the MBA Deputy Director.

My research focus involves applying anthropological methods and perspectives to marketing and consumer research. My main interest is investigating how socio-cultural forces shape consumption patterns and values in modern societies. I am particularly interested in critical consumption studies – how and why consumers use ethical and political beliefs to guide their consumption choices.

Past research projects include an ethnographic study of direct sales and household economies in the lower Brazilian Amazon and re-conceptualising approaches to culture and regional analysis in consumer research. I am currently conducting a qualitative study on sleep routines, sleep-related consumption, and consumer selfhood in the UK.

I currently teach on the undergraduate Marketing programme and the MBA programme. My overarching goal is to teach students not how to find the right answers, but how to ask interesting questions.

Qualifications

I hold a PhD from Indiana University in Socio-cultural Anthropology. Before joining Brunel I taught marketing modules at University of Manchester and in the Marketing and Management Anthropology programme at University of Southern Denmark.

Responsibility

MBA Deputy Director