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Dr Goudarz Azar
Divisional Lead / Reader in International Business

Eastern Gateway 202q

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Yen, G., Yen, D., Geng, R. and Azar, G. (2021) 'Drivers of green cooperation between Chinese manufacturers and their customers: An empirical analysis'. Industrial Marketing Management, 93 (February 2021). pp. 137 - 146. ISSN: 0019-8501 Open Access Link

Journal article

Batsakis, G., Theoharakis, V., Azar, G., Singh, S. and Singh, R. (2019) 'The contingent effect of product relatedness on B2B firms’ pricing strategy. Evidence from India'. Industrial Marketing Management, 86. pp. 266 - 274. ISSN: 0019-8501 Open Access Link

Journal article

Azar, G. and Drogendijk, R. (2018) 'Ex‐post Performance Implications of Divergence of Managers’ Perceptions of ‘Distance’ From ‘Reality’ in International Business'. Management International Review, 59 (1). pp. 67 - 92. ISSN: 0938-8249 Open Access Link

Journal article

Li, X., Quan, R., Stoian, M-C. and Azar, G. (2018) 'Do MNEs from developed and emerging economies differ in their location choice of FDI? A 36-year review'. International Business Review, 27 (5). pp. 1089 - 1103. ISSN: 0969-5931 Open Access Link

Journal article

Batsakis, G., Wood, G., Azar, G. and Singh, S. (2018) 'International diversification and firm performance in the post-acquisition period: A resource dependence perspective'. Journal of Business Research, 93 (December). pp. 151 - 159. ISSN: 0148-2963 Open Access Link

Journal article

Geng, R., Yen, D. and Azar, G. (2017) 'The contingent effects institutional forces on the adoption of green customer cooperation practices in China'.Production and Operations Management (POMS). Houston, Texas, U.S.A. [unpublished]

Conference paper

Azar, G. and Ciabuschi, F. (2016) 'Organizational innovation, technological innovation, and export performance: The effects of innovation radicalness and extensiveness'. International Business Review, 26 (2). pp. 324 - 336. ISSN: 0969-5931 Open Access Link

Journal article

Azar, G. and Drogendijk, R. (2016) 'Cultural Distance, Innovation, and Export Performance: An Examination of Perceived and Objective Cultural Distance'. European Business Review, 28 (2). pp. 176 - 207. ISSN: 0955-534X

Journal article

Azar, G. and Drogendijk, R. (2014) 'Psychic Distance, Innovation, and Firm Performance'. Management International Review, 54 (5). pp. 581 - 613. ISSN: 1861-8901

Journal article

Azar, G. (2014) 'How Congruent are Managers’ Perceptions of Cultural Distance with Objective Reality?'. Cross Cultural Management: an international journal, 21 (4). pp. 400 - 421. ISSN: 1758-6089

Journal article

Azar, G. (2014) 'Food Culture Distance as a Predictor of Foreign Market Selection: The Case of Swedish Food Exporters'. Journal of Food Products Marketing, 20 (1). pp. 75 - 97. ISSN: 1540-4102

Journal article