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Dr Ainurul Rosli
Professor - Enterprise and Entrepreneurship

Eastern Gateway 203


I am a Team Coach and an Entrepreneurial Mindset Practitioner (EMP). I am an avid believer in the importance of university-industry-community interaction. I am part of Team Academy (Tiimiakatemia, Finland), a global team-learning community that aims to equip young adults with the skills, knowledge and personal qualities required to run their own businesses while pursuing a degree. I specialise in entrepreneurship, inter-firm collaboration, innovation strategy and knowledge exchange. This enables me to be part of fantastic organisations and projects that embrace collaboration and co-creation to support their innovative community engagement initiatives.

Prior to joining Brunel, I was a co-Director for MSc Entrepreneurship, Innovation and Enterprise Development at the University of Westminster. I also had worked in University of Wolverhampton and Birkbeck University of London, where I gained my PhD in 2013.  I have an MSc in Operational Research from London School of Economics and Political Science (LSE), and a Bachelor in Financial Engineering (Hons) from Multimedia University, Malaysia. My previous professional experience includes various entrepreneurship, strategy and innovation consulting work in London and abroad. I also have worked for several years with the R&D arm of a telecommunication company in Malaysia.

I have secured major grants from Quintin Hogg Trust, European Life Long Learning Programme, British Academy of Management and British Academy/Leverhulme to name a few. I also have won several competitive awards including a grant by the Malaysian government towards my PhD research; Ronald Coase Institute Fellowship and Dynamics of Institutions and Markets (DIME) Fellowship to name a few. My work with my colleagues has won the Best Innovation paper awards at British Academy Management (BAM) 2015. 


Director Business Engagement, Brunel Business School

Programme Director Help to Grow Management (funded by BEIS)

Newest selected publications

De Silva, M., Rossi, F., Yip, NKT. and Rosli, A. (2020) 'Does affective evaluation matter for the success of university-industry collaborations? A sentiment analysis of university-industry collaborative project reports'. Technological Forecasting and Social Change, 163 (Feb 2021). pp. 1 - 14. ISSN: 0040-1625 Open Access Link

Journal article

Federica, R., Muthu, DS., Ning, B. and Rosli, A. (2020) 'Long-term innovation outcomes of university-industry collaborations: the role of ‘bridging’ vs ‘blurring’ boundary spanning practices'. British Journal of Management, in press. pp. 1 - 24. ISSN: 1045-3172 Open Access Link

Journal article

Kapasi, I. and Rosli, A. (2020) 'The practice of "we": A framework for balancing rigour and relevance in entrepreneurship scholarship'. Journal of Business Venturing Insights, Volume 14, November 2020, e00202. pp. 1 - 8. ISSN: 2352-6734 Open Access Link

Journal article

Rosli, A. and Chang, J. (2020) 'Team Entrepreneurial Learning in Adult Entrepreneurship Education: Building and retaining knowledge for sustainable businesses', in Jones, C. (ed.) How to Become an Entrepreneurship Educator. Cheltenham : Edward Elgar. pp. 145 - 152. ISBN 13: 978 1 78990 002 6.

Book chapter

Rosli, A. and Chang, J. (2020) 'Reframing Challenges of Academic Authorities Based on Resource Mobilization for Entrepreneurial Opportunities', in Pellegrini, M., Gnan, L., Lundberg, H., Raith, M., Songini, L. and Starnawska, M. (eds.) European Entrepreneurship Research and Practice: A Multifaceted Effort Towards Integration of Different Perspectives. Charlotte, NC : IAP– Information Age Publishing. , The Entrepreneurship SIG at European Academy of Management: New Horizons with Strong Traditions. ISBN 13: 978-1-64802-039-1. Open Access Link

Book chapter
More publications(15)